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Wawanesa's Residential, Auto Insurance Now Available Exclusively Through Insurance Brokers in Quebec

MONTREAL (QC) October 1, 2018 – Wawanesa announced today that their insurance products in Quebec are now available exclusively through independent insurance brokers.

Wawanesa has transitioned from a direct to consumer sales model to a broker distribution model in Quebec. Consistent with how they distribute insurance products in other Canadian provincial markets, Wawanesa’s property and casualty insurance products in Quebec are now sold and serviced through a group of independent brokers. Wawanesa will also be introducing commercial insurance products to the Quebec market through their new broker partners.

Wawanesa’s new broker partners are 11 independently owned and operated insurance brokerages located in communities across Quebec, in close proximity to existing Wawanesa policyholders. These brokers have assumed the distribution of Wawanesa’s products in Quebec, and each has an exclusive territory for their servicing of Wawanesa customers.

Wawanesa’s new broker partners include AMR Assurances Multi-Risques, Assurancia Venne et Fille, Assurancia Gatineau, Bilodeau Couture Assurances, Bouchard & Associés Solutions d’assurances, Fort Assurances & Avantages Sociaux, Gaudreau Assurances, Gosselin Courtiers d’Assurances, Groupe LCD Assurances, Le Groupe LePelco, and Assurances 3G.

A number of Wawanesa’s service offices in Quebec will be converted to brokerage locations as part of the transition.

“Wawanesa strongly believes that independent brokers are best positioned to deliver advice and advocacy to customers,” said Carol Jardine, President of Wawanesa’s Canadian Property & Casualty Operations. “Our partnership and investment in brokers is central to our success across Canada and we’re proud to be the largest national property and casualty insurer fully committed to Canada’s insurance brokers.”

“Wawanesa is a well-recognized and highly respected insurer that has been in Quebec for nearly 90 years,” said Fort Insurance & Group Benefits President Stéphan Bernatchez. “Wawanesa is a mutual company driven by values and we are excited to be one of the brokerages with the exclusive opportunity to represent Wawanesa products in Quebec.”

The companies noted the transition will be seamless for current policyholders. There are no changes to policyholders’ current insurance policies or current insurance coverage. Claims, underwriting and administrative activities will continue at the Quebec Regional Office in Montreal. Wawanesa policyholders will receive individual communication regarding the transition and their servicing. The companies will communicate directly with current Wawanesa policyholders regarding the transition in their servicing.


This Quebec transition builds on Wawanesa’s longstanding commitment to the broker channel. While other national insurers have grown their direct distribution capabilities, Wawanesa has doubled down on the broker channel, and is proud of their investment in Canada’s insurance brokers and will continue to support their broker partners in every one of their Canadian regions. With the transition in Quebec, Wawanesa affirms its position as the largest property and casualty insurance provider solely dedicated to distribution through local insurance brokers. Wawanesa products are available exclusively through insurance brokers in all of the company’s Canadian markets.

Wawanesa began operations in Quebec in 1931. To date, the company has written over two million insurance policies in Quebec and supports more than 45 Quebec charities and community organizations each year.

About Wawanesa 
The Wawanesa Mutual Insurance Company, founded in 1896, is the largest Canadian Property and Casualty Mutual insurer with $3 billion in annual revenue and assets of more than $9 billion. Wawanesa Mutual, with executive offices in Winnipeg, is the parent company of Wawanesa General, which offers property and casualty insurance in California and Oregon; Wawanesa Life, which provides life insurance products and services throughout Canada; and Western Financial Group, which distributes personal and business insurance across Western Canada. With over 5,000 employees, Wawanesa proudly serves over two million policyholders in Canada and the United States. Wawanesa actively gives back to organizations that strengthen communities where it operates, donating well above internationally recognized benchmarks for excellence in corporate philanthropy. Learn more at


About our Quebec brokers

AMR Assurances Multi-Risques, in business since 2007, is an independent brokerage located in Sherbrooke combining over $8,000,000 of premium. The enterprise employs over 19 professionals specialized in damage insurance.

Assurancia Venne et Fille, in business since 2003, is an independent broker located in Joliette and St-Jean de Matha. Co-owner of the Assurancia cluster, the brokerage manages $5,000,000 of premium volume and employs 12 individuals.

Bouchard & Associés Solutions d’assurances Inc., in business since 2009, is an independent brokerage located in Quebec City, combining $5,400,000 of premium. The firm employs 13 individuals in the damage insurance industry and acts as a non-standard market underwriter.

Fort Insurance & Group Benefits, in business since 1927, is an independent brokerage located in Westmount combining over $79,000,000 of premium. The enterprise employs over 95 individuals in damage insurance and group benefits.

Gaudreau Assurances et Services financiers, founded in 1999, employs 35 passionate professionals in insurance. The firm is strategically located in Montreal. The enterprise generates nearly $25,000,000 of premium and is a very proud 100% independent insurance brokerage.

Assurancia Gatineau Inc., in business since 1984, is an independent brokerage who combines $9 million volume premium. The enterprise employs 17 individuals within the damage insurance industry and is a founding member and shareholder of the Assurancia cluster.

Le Groupe Lepeco is a personal and commercial damage insurance brokerage in business since 1956. The firm employs more than 50 individuals who serve more than 15,000 clients.

Bilodeau Couture Assurances Inc. is a damage insurance and financial services independent brokerage in business for more than 60 years, mainly operating in the Saguenay Lac St-Jean region. The brokerage employs more than 35 professionals.

Gosselin Insurances Brokers has been in business since 1991. It is a father-daughter owned family business with 10 employees. The independent firm is located in the rural area of the Western Montérégie.

Groupe LCD Assurances Inc., created from the merger of Lévesque, Côté and Degrandpré firms in 2016, is an independent brokerage that operates from three different locations: Berthierville, l’Assomption and Mirabel. With a volume $3.5 million, the enterprise currently employs 5 individuals.

Assurances 3G, established in the Mauricie region for almost 50 years, is an independent brokerage firm representing nearly 15,000 customers.


For more information: 

Samantha Lapedus  
Manager, Communications
The Wawanesa Mutual Insurance Company 
Phone: 1-844-946-6282  
Cell: 204-330-0742 

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